Bag Borrow or Steal, Sac De Luxe and Fashion Hire

BAG BORROW OR STEAL, SAC DE LUXE and FASHION HIRE are companies that rent designer fashion items to consumers who want the associated affluence, glamour and status, that accompanies designer fashion, but are either lacking in purchasing power or reluctant to purchase an item they think might be passé the next fashion season. In order to retain customer loyalty, these companies aim to provide value to consumers who have plenty of options to choose from by engaging in customer orientated services (value-pricing), through the marketing mix (4Ps – Product, Place, Price and Promotion); delivery channel... more>>