Wednesday, June 15, 2011

Minit-Lube's 10 Operations Decisions That Provide Competitive Advantage

The following 10 operations decisions provide competitive advantage to Minit-Lube’s strategy (Heizer & Render 2008):

1. Product DesignMinit-Lube’s provides services, with a narrow product strategy, could be defined as “lubricating automobiles” (i.e. performing oil changes, lubrication and interior cleaning of vehicles). It allows the subsequent development of more focused and efficient operations. Minit-Lube seeks to differentiate itself from (traditional) competitors by facilitating fast service, and providing convenience to customers (i.e. it has a superior service design which enables it to service 3 cars at a time)...more>>

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