Wednesday, June 15, 2011

Environment Analysis of 3M Greptile Golf Glove

Economic conditions and trends:

Between 1999 and 2004 household income stagnated showing a slight increase since 2004. While personal income has remained relatively stagnant since over the past few decades, household income has risen due to the rising percentage of households with two or more income earners. The rising of household income has brought opportunities to companies that they might spend their extra income to wants. The increasing dual income family might rise the demand for business women who also demand golf as their sport

As golf gloves are not considered as necessities, the rise of income (affluence) may affect the sales of golf gloves. Since 2004 household income has shown a slight increase. Thus it may trigger people to spend their extra income on satisfying their wants. This was an opportunities for 3m firm to launch and promote the Greptile golf glove as those golfers might look after products that can satisfy their hobbies or recreation on golf... more>>

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