Tuesday, December 27, 2011

3M Greptile Glof Glove Marketing Strategy Strengths and Weaknesses

3M Company has a strong sense of innovation and research and development technology, which it has incorporated into the production of its glove. This technology provides greater functional benefits as opposed to the traditional benefit of comfortable fit. It is perceived as a product as value for money as it improves a golfer’s game and is durable. Furthermore it is priced affordably and reasonably. 

However, as 3M is not known for products in the golf industry, it lacks consumer product and brand awareness. This increases the risk of successfully selling the product to potential consumers. In addition, there are not much promotions for the and 3M targets more towards those who are avid or professional golf players, leaving out the factor that golf is fun and a recreational sport as well... Read more>>

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