Parents, on the other hand, are the ones that decide what their babies' wear and eat etc… Although babies require clothing, branded clothes are not a necessity; it is more of a “want” by the parents. More down-to-earth parents' might even consider it a waste of money to buy branded clothing for their babies', as it is a constant affair considering the rate at which babies grow. Thus, branded babies' clothing is definitely not for families who are on a budget and trying to save money.
Society, through the means of the media, has led many people to believe that branded equals to better. It may be true that branded products such as clothing, especially so in the case of babies' clothing, may have unique and adorable designs. However, this comes at a much higher price that ordinary babies' clothing. Is it really necessary to buy branded clothing for babies? Especially at an age where they are neither able to appreciate the finer things in life, nor differentiate between what is branded or not. It is only the adults that have such perceptions and it is the way they regard brands that matters.
There are alternatives to branded babies' clothing that may be just as good, and definitely much cheaper and affordable. Therefore, I believe that buying branded clothing is the decision of the parents', not the babies'. As long as a family is able to afford it, I see nothing wrong with buying a couple (not excessively) of branded babies' clothing or accessories. Nevertheless, if it comes at high cost of the family's budget and the growing child's future education and expenditure fund, parents should think thrice.
After all what matters the most is your baby growing up strong and healthy, and able to leading a happy life; all of which cannot be measured by the amount of money or branded goods that one has or is able to afford.