India's Hindu nationalist movement says it is in the final stages of developing a new soft drink made from cow urine.
The Cow Protection Department of the Rashtriya Swayamsevak Sangh, India's biggest and oldest Hindu nationalist group, is behind the new brew, reports The Times.
Department head Om Prakash said the drink - called "gau jal" or "cow water" - was undergoing lab tests and would be launched "very soon, maybe by the end of this year".
"Don't worry, it won't smell like urine and will be tasty too," he said. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
Mr Prakash said his drink was made mainly of cow urine, mixed with herbs, and would be "cheap", but declined to give further details until it was officially launched.
He insisted, however, that it would be able to compete with the likes of Coca Cola and Pepsi.
"We're going to give them good competition as our drink is good for mankind," he said. "We may also think of exporting it."
The drink is the latest attempt by the RSS to cleanse India of foreign influence and promote its Hindu ideology.
Hindus revere cows and slaughtering them is illegal in most of India. The RSS claims cow urine can cure ailments ranging from liver disease to obesity and even cancer
The movement organised a nationwide boycott of multinational consumer goods, including Pepsi and Coca Cola, in 1994.