As Singaporeans become increasingly health conscious, this discusses the possibility that this trend could affect the future of businesses that sell food high in sugar and fat content and what they can do.
According to an online survey conducted by The Nielsen Company Singapore Survey (2009), it was discovered that one in two Singaporeans are trying to lose weight (Figure 1): 48% of Singaporeans considered themselves to be on the heavier side, while close to one in ten (8%) felt that they were hitting the lower end of the scale. The survey also found that majority of the 57 percent of respondents who want to lose weight would either change their diet (75%) or work out (66%) to achieve their goal.
Majority of Singaporeans who want to lose weight through dieting blamed sugars and fat as the biggest contributors to their weight gain, with over two-thirds of respondents resolving to cut down on these.
Furthermore, Barkar (2009) reported that many Singaporeans are going online to track weight loss: the Health Promotion Board website’s online diet tracker gets about a million visitors monthly, while its mobile diet tracker has attracted 7,650 registered users since its launch in 2007, which is increasing everyday...Read more>>