Saturday, December 04, 2010

Can AirAsia Sustain Its Success?

Based on the external analysis, demand for budget airlines is expected to grow rapidly, attracting more competition and increasing the degree of rivalry. The attractiveness and profitability will attract many full-service airlines to launch their own budget airlines.

Due the Southeast Asian region having the lowest rate of air travel per capita among the other regions indicates a strong potential for growth. As low prices alone cannot sustain AirAsia, it has to maximize its operational efficiency to maintain its competitive advantage (i.e. being the leader in budget airlines) in the advent of... Read more>>

No comments:

Post a Comment