Launched in 1994 in Korea, Laneige is a premium cosmetic brand that promotes lively, youthful skin with its most advanced ‘water science’ technology. Meaning ‘natural snow’ in French, Laneige values the artistic sense of snow crystals and its source, water. Positioning itself as the ‘moisture-expert’ brand, Laneige introduces a variety of ‘Water-full’ skincare and make-up products to bring confidence and sophisticated beauty to young female consumers, and women who want to achieve the radiant, dewy skin they have always longed for. Since its first launch overseas in 2002, Laneige can be found in 475 counters, in department stores and freestanding stores across 13 countries around the globe, as of December 2012.
There are countless of varieties of BB creams out there ranging from creams to powders, balms and even mousse. During my recent trip to Seoul, I encountered yet another type of BB cream, the Snow BB Soothing Cushion from Laneige... Read more>>
