Minit-lube’s Mission

A brief explanation on what is Minit-Lube’s mission and purpose.

According to Heizer & Render (2008), a mission is defined as an organization’s purpose, it provides the boundaries and focus for an organization: it states the rationale or purpose for an organization’s existence on how it will contribute to the society. Hence, it is important for the mission to be well defined.

The mission of Minit-Lube constitutes providing fast economical vehicle maintenance (i.e. oil changes and lubrication), and interior auto cleaning in a spotless environment: ensuring fast, reliable and superior services in a customer friendly environment and trying to keep the price as low as possible. For example, cars can be driven through three abreast into three service bays, with each service bay manned by a service team. Precise task assignments and good training ...Read more>>

Tangible and Intangile Parts of Minit-lube’s Service

Briefly discusses what the tangible and intangible Parts of Minit-Lube’s service are.

Minit-Lube’s product is a combination of intangible and tangible parts. The intangible part would be its service action which is unique, requires high customer interaction, and is produced and consumed at the same time. For instance, the service component (service performed) consists of service representatives/personnel: representatives greeting customers and taking their orders, and personnel performing tasks such as providing oil changes, lubrication and interior cleaning services. Having employees that serve customers with a smile, creates a customer friendly environment, and improves customer relationship; increasing revenue for Minit-Lube when customers are satisfied with the service...Read more>>

Minit-Lube's 10 Operations Decisions That Provide Competitive Advantage

The following 10 operations decisions provide competitive advantage to Minit-Lube’s strategy (Heizer & Render 2008):

1. Product DesignMinit-Lube’s provides services, with a narrow product strategy, could be defined as “lubricating automobiles” (i.e. performing oil changes, lubrication and interior cleaning of vehicles). It allows the subsequent development of more focused and efficient operations. Minit-Lube seeks to differentiate itself from (traditional) competitors by facilitating fast service, and providing convenience to customers (i.e. it has a superior service design which enables it to service 3 cars at a time)...more>>